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SoBro Welcomes a New President & CEO

Updated: Aug 21, 2020


I’m proud to announce that I have rejoined the South Bronx Overall Economic Development Corporation (SoBro) as its new President and CEO.

I’ve worked at SoBro on and off since 1997 and am excited to return to lead this preeminent community and economic development corporation, which has served my community for almost 50 years. From the workforce to youth development, affordable and special needs housing, business and entrepreneurial support, and real estate development, SoBro has helped move this borough to the next level, and I am humbled to be able to lead it through the next phase of its journey.


I am the first woman and first Latina to lead this organization and I dedicate my tenure to all the amazing women who have mentored and supported me, and who continue to champion my growth—and to all the young women of color who want to stand on my shoulders to develop their own greatness.


I’m committed to making our community proud and I look forward to new and expanded partnerships. Let’s get to work! #alwaysfromthebronx #ceo #partnerships #economicdevelopment #lead #teamSoBro



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