Mark L. Castle
SoBro Board Chair,
Vice President, CRA-Community Development Officer, Risk, CRA Administration
BNY Mellon
Jean Smith
SoBro Board Vice Chair,
Vice President Community Development
JP Morgan Chase (Retired)
Arline Parks
SoBro Board Vice Chair
Vice Chair & CEO
Diego Beekman Mutual Housing Association HDFC
Karen McGuinness
SoBro Treasurer/Finance Committee Chair,
Senior Business Relationship Manager, Nonprofit & Education Banking
JP Morgan Chase & Co.
Anthony M. Riccio Jr.
SoBro Board Secretary,
Former Chair
Galesi Group/Harlem River Yards President
Plinio Ayala
President and CEO
Per Scholas
Phillip Banks III
Founder
City Safe Partners LLC
Simon Bergson
Founder, President and CEO
Manhattan Beer Distributors
Tiffani Blake
Assistant Provost for Student Engagement & Development
New York Institute of Technology
William Bollinger
Principal Development Specialist
JCAL Development Group LLC
Hugh Grant
Vice President, Substation Operations
Con Edison
Mayra Linares-Garcia
Vice President of Public Affairs & Communications
Liberty Coca-Cola Beverages
Conor McCarthy
Senior Loan Officer and Northeast Market Manager
NDC
Cheryl McKissack Daniel
President & CEO
McKissack & McKissack
Jennifer Rivera
Vice President of Corporate and Legislative Engagement
Kasirer LLC
Patricia “Nia” Rock
Vice President Community Development Officer
Bank United
Prisca Salazar-Rodriguez
Director, New York Office
Hilltop Public Solutions
Mark Willis
President and CEO
ParQuest Consulting
Who We Are
The South Bronx Overall Economic Development Corporation’s (SoBro) mission is to enhance the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational and career development programs for youth and adults. SoBRO’s programs include spurring economic development, building affordable housing, adult education, workforce development, helping at-risk youth to succeed, and producing other positive outcomes for South Bronx residents and employers.
Meet the Team
