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Mark L. Castle

SoBro Board Chair,

Vice President, CRA-Community Development Officer, Risk, CRA Administration

BNY Mellon

Karen McGuinness

SoBro Board Vice Chair,

Senior Business Relationship Manager, Nonprofit & Education Banking 

JP Morgan Chase & Co.

Arline Parks

SoBro Board Vice Chair

Vice Chair & CEO

Diego Beekman Mutual Housing Association HDFC

Mark Willis

SoBro Treasurer/Finance Committee Chair,
President and CEO

ParQuest Consulting 

Plinio Ayala

President and CEO

Per Scholas 

Tiffani Hinds

Assistant Provost for Student Engagement & Development 

New York Institute of Technology

William Bollinger

Principal Development Specialist

JCAL Development Group LLC 

Lauren B. George

Senior Vice President
Constantinople & Vallone Consulting

Hugh Grant

Vice President, Substation Operations

Con Edison 

Mayra Linares-Garcia

Vice President of Public Affairs & Communications 

Liberty Coca-Cola Beverages  

Conor McCarthy

Senior Loan Officer and Northeast Market Manager


Cheryl McKissack Daniel

President & CEO

McKissack & McKissack 

Anthony M. Riccio Jr.

SoBro Board Secretary,

Former Chair

Galesi Group/Harlem River Yards President

Patricia “Nia” Rock

Vice President Community Development Officer

Bank United  

Jennifer Rivera

Vice President of Corporate and Legislative Engagement

Kasirer LLC 

Prisca Salazar-Rodriguez

Director, New York Office

Hilltop Public Solutions 

Sobro board meeting at the Bronx office

Who We Are

The South Bronx Overall Economic Development Corporation’s (SoBro) mission is to enhance the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational and career development programs for youth and adults.  SoBRO’s programs include spurring economic development, building affordable housing, adult education, workforce development, helping at-risk youth to succeed, and producing other positive outcomes for South Bronx residents and employers.

Meet the Team

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Board of Directors

*Affiliations noted for information purposes only.

Directors Emeritus

*Affiliations noted for information purposes only.

Simon Bergson

Founder, President and CEO

Manhattan Beer Distributors

Jean Smith

Vice President Community Development 

JP Morgan Chase (Retired)

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